Cat Aeppel is a Director, Producer, and Emmy Award-winning Cinematographer known for emotionally resonant storytelling that invites audiences to connect deeply with the human experience. She is also the Founder and Creative Director of Soul Rider Studios, an independent production company specializing in documentary and branded storytelling.

With a background in adventure photography and action sports, she has developed a unique ability to capture dynamic, high-energy sequences while infusing them with intimate, personal moments. Today, Cat’s work spans a variety of formats, including branded content, commercials, and documentaries. Clients such as Red Bull, Oakley, adidas, Dolby Digital, National Geographic Adventure, YETI, The North Face, and GoPro trust her to create visual narratives that resonate across multiple platforms.

Cat’s creative journey began in the mountains of Colorado, where she honed her skills in both photography and video. With her camera in hand, she traveled from slot canyons in Utah to the breezy beaches of Western Australia, the verdant hills of Uganda, remote islands in the Pacific, and the farthest reaches of Lapland in Northern Finland. Along the way, she immersed herself in diverse cultures and landscapes, capturing compelling stories for her clients.

Cat continues to evolve as a Director and Cinematographer. Her reputation as a storyteller who blends technical skill with emotional depth has received acclaim from film festivals across the globe as well as an Emmy Award for Outstanding Cinematography - Short Form.

Whether capturing a brand’s story or an intimate human moment, Cat's focus remains on creating work that resonates with audiences on a deeper level. She is currently based in Chicago, Illinois.

Photo of Catherine Aeppel in hiking gear including black hat on a blurred brown background taken by Robin O'Neill

Photo Credit: Robin O’Neill

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